**Lead with Confidence. Learn with Purpose. Step Into Your Future.**

UP&GO empowers women and girls across New Brunswick to explore, pursue, and thrive in careers across STEM, entrepreneurship, and leadership.

Through mentorship, community, and career-connected learning, we’re building a more inclusive future – one leader at a time.

Our Audience

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About Us

Up+Go is a female-led initiative built to spark confidence, digital curiosity, and leadership in the next generation of women across New Brunswick and beyond.

We design learning experiences for girls and women at three key stages – high school, post-secondary, and early career to help them explore careers in tech, innovation and entrepreneurship.

Our Mission

To close the gender gap in digital careers by building confidence, connection, and career readiness in girls and women.

What Makes Us Different:

Confidence First Mentality

We focus on mindset, identity, and leadership, not just skills

Stories that Inspire

Our programs create ripple effects through storytelling

Mentorship That Matters

Every participant is matched with a mentor that aligns with their interests

Local Roots, Big Impact

Designed for New Brunswick, delivered province-wide.

Career-Connected Learning

Real-world exposure to tech tools, pathways, and employers

Why It Matters

Women and girls are still vastly underrepresented in STEM fields, leadership roles, and as founders of startups.

This gap isn’t just a gender issue; it is a missed opportunity for innovation, creativity, and economic growth in New Brunswick.

The stats speak for themselves:

Women make up less than 30% of Canada’s STEM workforce (Government of Canada, 2023)
Globally, women represent only 29.2% of the STEM workforce (Society of Women Engineers, 2023)
Only 35% of STEM graduates in G20 countries are women (United Nations, 2023)

Up+Go exists to close this gap by empowering girls and women in New Brunswick to build confidence, gain skills, and see themselves as future leaders in STEM.

But it doesn’t have to be this way.

Up+Go exists to change the narrative, starting early and building momentum through mentorship, digital skill-building, and community.

We help girls and women see themselves in these careers, not as exceptions, but as leaders, innovators, and builders of the future.

By empowering young women, we’re investing in a stronger, more inclusive workforce, one that reflects the full talent and diversity of New Brunswick.

Our Focus Areas